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Gowns and Flowers

Wedding Trends

Perhaps you're in the heady throes of starting to plan your own wedding day - or have been charged as a trusted friend to start assisting with appointments, inspiration, and ideas. To help kickstart your research we've sat down with two of the most trusted women in the wedding world to dispense their wise advice. Kate Halfpenny started her career as a costume designer and celebrity stylist before founding Halfpenny London in 2005. Halfpenny London has become one of the UK’s leading luxury bridalwear brands. Thanks to Kate’s exquisite and highly distinctive pieces transcend the world of bridal and have become coveted by the fashion elite with impeccable red carpet style. Kally Ellis founder and Chair of McQueens Flowers opened the company almost thirty years ago and went to build one of the most recognisable luxury flowers names in the UK - creating showstopping displays for events from the Vanity Fair Oscar Party to the Wimbledon Championships Dinner and of course countless sensational weddings. Read on for advice from trends to how to make your planning a little easier.
Kate Halfpenny, founder of Halfpenny London

How would you describe the signature Kate Halfpenny style?

I wouldn’t say there is one specific silhouette or classic design I’m associated with as the collections really change from season to season and each bride really takes on her own look - what I have become synonymous with is creating separates; tops, skirts, dresses that enable brides to customise their look.

What have been some of the most popular bridal trends of 2019 so far?

My clients are really embracing the idea that you don't have to stick with one final look on the day. This idea has become especially popular as people want to have different looks from day to night, I had a bride recently who had a full skirt that could be removed to reveal a cocktail dress.
Kate Halfpenny, founder of Halfpenny London
The Bobby top and dress
Where do you draw your inspiration from?

Flowers have always been a huge influence on my designs. I’ve recently moved from London to the Kent countryside and nature been such a rich source for ideas. In fact, I was in such awe of the intricacy and work of a birds nest I'd discovered in my garden that it has inspired Songbird, my upcoming collection. I loved the idea that it takes more than one bird to create a beautiful nest - so each of the dresses in the collection is named after each one of my brilliant team. My mum is also a source of inspiration and has always done the embroidery work on the designs.

Are there upcoming styles and trends you’re excited by and predict being popular in 2020?

There is definitely a more relaxed, authentic approach. People love including local suppliers, friends, friends of friends and of course being sustainable is hugely important. Bigger, but relaxed silhouettes are also increasing in popularity, think rocky/princess in one!
The RiRi skirt
What 3 pieces of advice would you give someone who’s about to start their wedding gown hunt?

1. Look back of photos of yourself in styles that you love, this is a great starting point.
2. Think about the general vibe and theme you’re creating.
3. Avoid bringing a large group of people with you to fittings, this can result in lots of conflicting opinions!!

Do you have an all-time favourite gown from your collection?

The Ri Ri skirt is very special to me - it was worn by Rhianna in 2010 for the press junket for Only Girl in the World promo and is still very popular today. The Wheatley dress from the new Songbird collection is also exquisite, made up of layers of silk discs.
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Kally Ellis, Founder of McQueens Flowers

How would you describe the signature McQueens style?

Each wedding is unique - we work closely with our client to achieve their floral dream, whether that means an elegant, understated bouquet or a ballroom transformation. In terms of signature style, our philosophy is to bring creative and thoughtful thinking using the most beautiful seasonal flowers.

What have been some of the most popular bridal trends of 2019 so far?

Being playful with colour is continuing to be very popular - whether this is blocking for a strong, visual impact or adopting the ombre look with a gradual blending of tones. The natural, wilder silhouette isn't going anywhere and designers are constantly coming up with new interpretations - we love the injection of luxury, think gigantic urns of lilac or aisles lined with masses of foxgloves.
Kally Ellis, founder and CEO of McQueens Flowers
A beautiful corner of a meadow style wedding designs
Where do you draw your inspiration from?

Often it's the couples themselves that inform our mood boards - we love getting to know them, ensuring that the flowers help tell their story and ultimately create their perfect vision of their wedding day.

Are there upcoming styles and trends you’re excited by and predict being popular in 2020?

We’ll continue to see a rise in more adventurous installations, flowers aren’t just decoration but forming part of the guest experience from gigantic flower walls to floral tunnels. Wedding venues and locations are becoming increasingly diverse and unique so require the floral designs to match!
A reception installation combining luxurious flowers with a natural silhouette
What 3 pieces of advice would you give someone who’s about to start planning their wedding flowers?

1. Think carefully about the ambience you want to create, once you have that in mind floral designers can help you from there!
2. Try not to get too tied to one flower and embrace the season you’re getting married in. Don’t worry if you can’t get peonies in October, there are hundreds of sensational varieties.
3. Have fun - flowers don’t always need to be formal, play with colour, style and variety.
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Book a consultation and start planning your magical bridal flowers with our dedicated McQueens wedding team here.

Book an appointment with the fabulous Halfpenny London team here..

For inspiration, head to Halfpenny London
and McQueens Flowerst
Instagram account.

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